Background - Brazilian Mercantile Exchange - Information Technology: The Machines Language

If you want to sell something, first you need to tell your client that that thing exists.



So, what´s the language that your client talks?



Does your client talk with internet?



Does him talk with Computer Games?



Does him talk with machines?



Machines?



Well, when your client goes to a bank, he talks with a person, or with a machine?



And if he talks with a person, doesthat person talks with a computer to answer his doubts?



Thinking about those questions, we discover that we all talk with computers.



So, to sell something, we need to talk with our clients thru those computers.



I learned about the machine language at my first job, at BM&F. I was a intern, working in system administration.



So, there I started to learn the Windows language, the internet language, something about database, programing language...



All those borring things, borring but so much usefull.



If you wanna talk with people thru computers, you need to understand the computers.



If you understand they, you know about they capacity, they possibilities, and they limits. If you know these things, you can use all it´s potential.

And more, you can make more efective marketing projects, as you don´t will loose time in the vicious circle of fights with the IT people:
You make the project, the told you the can not do it, you both fight, then you change your project...

Well, to talk you need to know how to talk. If you wanna talk using Televison, you need to know the television language.. if you wanna talk using magazines, you need to know about magazines language, about colors, about photoshop, about each detail....

So if you wanna talk using computers.... learn how they talk :)

Background

Well, I will start this telling something about my history, my past experiences.