Engineering and Marketing

What does engineering means? I think engineering means to build something, to solve some problem. Or to make some dream become true. Engineers built the most beautifull churchs, castles, bridges. They understood the water to build fonts, the wind to build ballons and airplans, the fire to built engines.Control, I think that that is the way of the engineer. To understand something, and built the link between the wish and the understood thing.The ship understood the water, and use it to stood up and to move. The airplanes understood the air, and use it to fly. The power engines understood the fire, and convert it´s power to the move whaever it want. The understanding in that way means to convert the fenomenon with wich you want to interact in a language that give you the possibility of to have that control translating the fire, the air, the water into numbers, you simplify then, but get the hability to preview the most significant things of it´s reactions. In marketing, the study of the market, we need to do the same thing. To understand the market, understand it´s desires and attend it. To convert the ocean water in numbers we observe it. Observe it´s waves, it´s density, and convert it in numbers. In the same way, tu understand the market we observe it thru research and historical analysis.Seen the market thru the numbers, we can take decisions. Those decisions would be as correct as the data we use to suport then, or in other words, we take the better way if we can see better the ground thru wich we are walking.( When you travel, you use a map...) As the engineers know, the waves are continous and have uncertain forms... and that all, absolutly all of our studies and previsions are made of aproximations. In the same way, all the market studies are made of aproximations. We first use the most analitical data (the easyest to convert to matematical language), and after it start to make aproximations to convert other things in analitical things.In other ways, we first use the results of quantitative analysis, as the are easyer to help in decision making, and have more impact. So we use qualitative research. The first part, I think I learned with my engineering course. The second, the most complex convertions from human, emotional variables in things that help us to take decisions, for this I´ms sutuding advertising and mixing it with engineering. By the way, I´m not changing my way. I´m a Engineering.I work solving problems in strategy and management. Management mean Marketing and Process Study. And communication is just something that inpact all my activities, and ´cause of it I want to understand better.